After the dismal performance of Mahesh Khaleja in 2010, Allu Arjun began shooting for it in November 2011 . The film is produced by D V Danayya.
Rajendra Prasad, Sonu Sood, Kota Srinivasa Rao, Brahmanandam, Tanikella Bharani, M.S. Narayana, Dharmavarapu Subrahmanyam, Brahmaji form the rest of the cast.
The film has been shot on location in Hyderabad, Visakhapatnam and some foreign destinations. Currently post- production work is going on.
Trivikram's films are known for good scripts and a slick style of filmmaking.
Julayi is also said to have a dubbed release as Gajapokkiri in Malayalam. Allu Arjun enjoys a good fan base in Kerala.
Devisriprasad composes the music, and B Amol Rathod is the cinematographer. Julayi is said to release shortly.