New Ford Fiesta Ambiente at Rs 7.23 lakh

Ford India on Wednesday introduced the 2012 Fiesta fleet that starts with a new variant, Ambeinte.

The Fiesta Ambeinte is priced at Rs 723,000.

The company has got six variants in total -- two petrol variants, two diesel variants and two automatic variants.

The buyers will have a choice either to go for a base variant or opt for the fully loaded model.

This means the mid-variants are now completely lost from fleet.

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The company has done bit of adjustments in the price of the car.

The starting price of Fiesta petrol has been brought down by Rs 100,000.

The Ambiente variant has got extra features like Driver Airbag, EPAS, Height adjustable driver's  seat, Guide me home headlamp, ORVM with turn Indicators, ABS, Electric mirrors, Tilt Adjustable Steering Wheel etc.

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The top end variant Titanium plus has got fabulous features like the Reverse Parking Sensors, Cruise Control, Bluetooth Voice Control, Chrome front grille, Parking Assist and Auto Power-foldable Mirrors.

The car maker has kept the features almost same in the 2012 Ford Fiesta.

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Moreover, the Power-shift Automatic Titanium Plus variant of this car will have additional leather seats that will cater more soothing ride experience to the patrons.

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As far as the price is concerned, the base 1.5 liter petrol engine Ambiente variant of 2012 Ford Fiesta is now available at Rs 723,000 (Ex-showroom Delhi),while the base 1.5 liter diesel engine Style variant is available at the price of Rs 899,000 (Ex-showroom Delhi).

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Furthermore, the  automatic transmission is offered in the top two petrol variants - Style and Titanium Plus  which are available at respective prices of Rs 899,000 (Ex-showroom Delhi) and Rs 970,300 (Ex-showroom Delhi).

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Ford has got total 230 sales & service outlets across 123 major cities in India.

The company's Indian market portfolio has 4 cars i.e. Ford Figo, Ford Fiesta, Ford Fiesta Classic, and Ford Endeavour.

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