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Rediff.com  » Business » Auto Expo 2014 turns glamorous with celebrities

Auto Expo 2014 turns glamorous with celebrities

February 08, 2014 14:41 IST

Auto Expo 2014 turns glamorous with celebrities

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Automobiles are glamorous in their own right. Be it the curves, the speed, the robust appeal or even the very sound of the engine roaring.

Automobiles have the power of turning strangers to enthusiasts and enthusiasts to fan just like celebrities. And when these two come together, temperature soar and everyone gapes for breath!

This was exactly what happened at the Auto Expo 2014 when starts from Bollywood, sports and auto world mingled together.

Auto Expo 2014: Complete Coverage

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Photographs: Courtesy, DC Design

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Auto Expo 2014 turns glamorous with celebrities

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The Expo just brought that delight to the auto enthusiasts. While some brands brought in their existing brand ambassadors, others brought heavy-weight guests to unveil their products, and it just took the entire oomph factor of the event to the new level.

Auto Expo 2014: Complete Coverage

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Photographs: Courtesy, Jaguar Land Rover
Tags: com , India

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Auto Expo 2014 turns glamorous with celebrities

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John Abraham represented the Yamaha Bikes. He had been doing it in the television adverts as well, and it’s a pleasure to see a brand ambassador who very much looks like the thing he endorses.

Representing the muscular and powerful range of bikes Yamaha has to offer, John Abraham is surely the most perfect man to represent the brand at such a grand event.

Auto Expo 2014: Complete Coverage

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Photographs: Courtesy, Yamaha

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Auto Expo 2014 turns glamorous with celebrities

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Hero Moto Corp was endorsed by the youth icon Ranbir Kapoor for a while.

Representing the basic urban youth, and being the heartthrob of the Indian female population, Ranbir Kapoor gave Hero Moto Corp a breath of fresh air after its separation with Honda Motors. He was present at the Hero stand at the Auto Expo.

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Photographs: Courtesy, Hero Moto Corp

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Auto Expo 2014 turns glamorous with celebrities

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DC Design, a pioneer, a genius and an innovative brand, unveiled the much awaited DC Tia at the Auto Expo. Kareena Kapoor Khan did the honours by pulling the curtains.

It is necessary to mention in this regard that Kareena has earlier been the brand ambassador for Mahindra Rodeo scooty.

Auto Expo 2014: Complete Coverage

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Photographs: Courtesy, DC Design

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Auto Expo 2014 turns glamorous with celebrities

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Jaguar Land Rover have been performing amazingly over the years by increasing the market share of the vehicle, announcing a local manufacturing plant in India and introducing lots of praiseworthy models.

Priyanka Chopra, who now is an international idol at her own right represented the brand.

Auto Expo 2014: Complete Coverage

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Photographs: Courtesy, Jaguar Land Rover

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Tata Motors, on the other hand was represented by Narain Karthikeyan, the poster boy of Indian F1 racing.

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Photographs: Courtesy, Tata Motors

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BMW unveiled its ultra stylish BMW i8, and to bring this to people, the company couldn’t have chosen a better person than the Master Blaster, Bharat Ratna, Sachin Tendulkar.

As much as the crowd was psyched about the car, the craze went to new levels with the presence of Tendulkar.

Auto Expo 2014: Complete Coverage

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Photographs: Courtesy, BMW
Tags: BMW , com , India

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Auto Expo 2014 turns glamorous with celebrities

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Karun Chandhok was present at the Nissan GT academy arena to explain the GranTurismoAcademy in detail, and to see a race car driver talk about GT was actually magical.

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Photographs: Courtesy, Nissan

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Vardenchi MotoMorini joined hands to get the amazing experience of Italian two wheelers in India and they chose Sameera Reddy to add to the glamour factor.

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With so much happening at the 2014 Indian Auto Expo, it was a delight to see mainstream interest in this event, and it just increased the already ever increasing foot fall.

Auto Expo 2014: Complete Coverage

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Image: Narain Karthikeyan.
Photographs: Courtesy, Jaguar Land Rover
Tags: com , India

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