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Rediff.com  » Business » Twitter bird gets a makeover

Twitter bird gets a makeover

Last updated on: June 07, 2012 09:42 IST

On Wednesday, Twitter unveiled a new "Twitterbird" which will be the new trademark symbol for the one world's fastest-growing company.

"Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company," said creative director Doug Bowman.

According to media reports, "Starting today you'll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognisable symbol of Twitter...There's no longer a need for text, bubbled typefaces, or a lowercase 't' to represent Twitter." The new bird "grows out of love for ornithology, design within creative constraints, and simple geometry," Bowman was quoted.

"This bird is crafted purely from three sets of overlapping circles -- similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility," as per media reports.

A recent survey found one out of seven Americans who go online use Twitter and 8 per cent do it every day.