Thinning out competition, consumer electronics maker Sony today launched its new range of ultra slim notebooks priced at Rs 65,000, which the company claims to be the world's lightest.
The product, Vaio X, which is a direct competitor of Apple's Macbook Air, weighs around 600 grams and is half an inch thick.
To emphasise the 'slimness' of the notebook, Sony has signed Kareena Kapoor as the brand ambassador for Vaio X and will invest Rs 15 crore in India to market it.
Besides, Sony India Managing Director Masaru Tamagawa said, "we are planning to invest Rs 200 crore (Rs 2 billion) across all our portfolios in India in marketing this fiscal".
The company, that also launched a new range of notebooks -- Vaio CW, starting at Rs 37,000 and netbooks priced at Rs 27,000, plans to garner 20 per cent market share in the consumer notebook segment by launching newer products, expanding buyer channels and investing aggressively in marketing, Tamagawa said.
Currently, the company enjoys about 12 per cent market share.
Image: Sales staff talk with customers behind a row of Sony computers for sale at a computer market in Beijing
Photograph: David Gray/Reuters