Google's shares have vaulted above the $800 threshold for the first time ever, as the world's No.1 search engine continues its impressive performance in 2013.
The latest rally gives Google a market capitalisation north of $264 billion and comes as the major market indexes edge closer to all-time highs.
According to Fox News, the US-base firm the $-800 mark for the first time ever on Tuesday, trading as high as $804.00 during intraday trading.
In recent action Google was up 1.11 per cent to $801.71, giving it a 13 per cent rally so far this year.
According to the report, the firm climbed to a new record high earlier this month of $775, eclipsing prior records set in early October.
Last month Google beat the Street by revealing a 6.6 per cent increase in fourth-quarter profits thanks to a 36 per cent leap in revenue, the report said.