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Blogging not popular among Indian CEOs

May 24, 2010 13:50 IST

Most of the Indian-origin CEOs and top executives, who have taken up blogging, are associated with Information Technology and internet sectors, a study conducted by the Indian Institute of Management-Ahmedabad (IIM-A) has said.

The study, conducted by the visiting assistant professor Smeeta Mishra and one of her student Rajesh Kannan says that the Indian business blogoshpere is still in a nascent stage as blogging is not very popular among the top brass.

"The trend of few Indian executives blogging is in keeping with the worldwide trend of unpopularity of blogging among top executives. Worse still, only two of the executive bloggers in this sample are women," the study said.

The results indicate that even as the Indian blogosphere remains dominated primarily by executives from the Information Technology and Internet sectors, those from other sectors have not really started exploiting its power, it further said.

The study done using internet as a medium, could identify 35 individual blogs by Indian origin CEO and executives as a sample size, where they have excluded company blogs in which some of the top businessmen may be contributing.

"When blogging is gaining popularity among political leadership, bollywood personalities and even sportsperson, Indian business leaders are not exploiting its power," Mishra told PTI.

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