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Tatas eye more sales abroad

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Last updated on: March 04, 2005 18:37 IST

Tata Motors is on an expansion spree in the global markets and company chairman Ratan Tata says he expects exports to nearly double to 30 per cent in the coming years with higher sales abroad.

"I would be very pleased to see 30 per cent of our total sales coming from outside the country," Tata said after launching the company's concept car 'Xover' on Tuesday.

Currently, exports contribute roughly 15 per cent to overall revenues of Tata Motors, the country's biggest automobile manufacturer, which sells both passenger and commercial vehicles in the foreign markets.

Tata said the growth would be across the product spectrum of the automaker. "The growth will be driven across the board, in aggregate," he said.

Of late, the Indian auto giant is looking at making inroads into the foreign markets.

This effort saw it being listed on the New York Stock Exchange this fiscal. It also took over the commercial vehicle unit of South Korea's Daewoo Group for $102 million, in what was its first ever-overseas acquisition.

Further, the company last month announced it was acquiring a 21 per cent stake in Hispano Carrocera, a Spanish bus manufacturing company, for 12 million Euros.

This deal would give it access not only to the company's in-house product development facility for buses and coaches but also help tap the growing potential of this segment in India and other export markets, besides providing a foothold in developed European markets.

Tata said the Daewoo deal helped it to get the know-how on very heavy commercial vehicles. "Daewoo is a very strong player in the heavy vehicle range which we did not have."

On the other hand, he said Tata Motors' would help Daewoo get access to LCVs, adding they had integrated product development plans so that efforts were not duplicated.

"We will soon have a new generation truck which will have a commonality between the two companies," he said.

Asked on the export markets it planned to tap to realise this synergy, he named Middle East and China, among others. "We could never really address Middle-East in a big way because we did not have highway vehicles. We now have them with Daewoo. We are able to address some of the South African market requirements with Daewoo," he said.

Tata said even Daewoo would be able to address the LCV market in South Korea using expertise from Tata Motors.

"Similarly, We will jointly address some of the Chinese markets. So I think we have to look at what we can do together," he said, adding they had been introducing Daewoo products in some of the markets where they had been absent.

Tata Motors exports were up 28 per cent in the nine months of this fiscal to 19,299 units. The company's revenues in the period stood at Rs 12,086 crore (rs 120.86 billion), a growth of 33 per cent while net profit was up 64 per cent to Rs 848 crore (Rs 8.48 billion).

Although small in numbers, the company's passenger vehicle exports are to Italy, Spain, South Africa, UK and Turkey. It currently sells commercial vehicles, in South Africa, Russia, Turkey and Europe.

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