In an effort to popularise its Nano brand, Tata Motors has entered into a collaboration with with shopping portal Ebay to sell various merchandise, including scale model, watches and pen drives, with the small car's badge.
"Ebay has a good reach in metros, Tier I and II cities and this collaboration will help us reach out to Nano fans, spread across the country," Tata Motors Head (Nano Product Group) Delna Avari said in a statement.
"This is the first time that a car brand will be selling its merchandise through Ebay.In," the auto maker claimed.
The Nano merchandise on Ebay includes Nano branded Titan watches and dry-fit T-shirts for men and women. Nano shaped pen drives, mouse, scale models, caps and key-chains among others can also be purchased from the portal.
Claiming that the Nano was one of the first cars in India to be booked online, the company said with this latest move, online marketing initiatives will reach the next level.
The company also said the Tata Nano Facebook page has a fan base of over 1.6 million.
"Tata Nano will conduct an online poll across all Tata Nano fans. A Tata Nano fan can vote for her favorite merchandise online and also stands a chance to win it too," the statement added.