Doyen of Indian advertising R K Swamy died at his residence in Chennai on Thursday. He was 80.
Chairman of the R K Swamy BBDO Advertising Private Ltd, Swamy is survived by wife, two sons and four daughters, a company press release said.
Acknowledged as one of the prime-movers of the advertising industry in India, R K Swamy had fashioned and influenced the development of two top-ranking advertising agencies -- JWT/HTA and R K Swamy BBDO.
During 1986-87 Swamy set up Hansa Vision for producing high quality television programming. He authored a few books including 'How to Succeed Without Tears' and 'R K Swamy Guide to Marketing'.
He had been the president or chairman of almost all industry bodies related to advertising including Advertising Agencies Association of India, Audit Bureau of Circulation and Advertising Standards Council of India.
Swamy was recipient of a number of awards from various bodies including AAAI, advertising clubs of Chennai and Kolkata and All India Management Association of which he was the president during 1977-78.
Swamy also made notable contributions to the Rotary movement and served as president of the Rotary Club of Chennai in 1970-71.
