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Celebrities & Advertising

Last updated on: November 25, 2003 12:57 IST

Celebrities & Advertising

What is common to tennis ace Pete Sampras and the former Soviet Union leader, Mikhail Gorbachev?
Take the Rediff Biz Quiz and find out how much you know about celebrities and advertising.

1. Which famous cricketer inaugurated Travelex, the world's largest foreign exchange specialist, when it started its first branch in Mumbai on October 31, 2003?
a) Matthew Hayden
b) Steve Waugh
c) Adam Gilchrist

2. Who was the first Indian woman on screen to say "Thums Up -- Taste the Thunder!"?
a) Bipasha Basu
b) Sushmita Sen
c) Zeenat Aman

Wrong! Try again..
Wrong!
The correct answer is Sushmita Sen .
It was the first time that a female star was signed by Thums Up. Apart from Sen, Coke had also roped in Bollywood macho man Salman Khan for the Thums Up campaign. Both the stars spearheaded the Thums Up -- Grow Up Challenge campaign. With Salman Khan falling out of favour with Coca-Cola because of the recent incident where Khan was arrested for alleged drunken driving, which killed one person and maimed three others, the company roped in Khiladi star Akshay Kumar and model turned Bollywood actress Bipasha Basu for endorsing the Thums Up brand.
Correct!
It was the first time that a female star was signed by Thums Up. Apart from Sen, Coke had also roped in Bollywood macho man Salman Khan for the Thums Up campaign. Both the stars spearheaded the Thums Up -- Grow Up Challenge campaign. With Salman Khan falling out of favour with Coca-Cola because of the recent incident where Khan was arrested for alleged drunken driving, which killed one person and maimed three others, the company roped in Khiladi star Akshay Kumar and model turned Bollywood actress Bipasha Basu for endorsing the Thums Up brand.

3. What is common to tennis ace Pete Sampras, England footballer Gareth Southgate and the former Soviet Union leader, Mikhail Gorbachev ?
a) All have appeared in Pizza Hut ads
b) All are brand ambassadors of Movado watches
c) All endorse Dr.Pepper

Wrong! Try again..
Wrong! The correct answer is All have appeared in Pizza Hut ads.
In the Pizza hut ad Gorbachev arrives by limousine at a Russian Pizza Hut. An older man sees him and grumbles, "Because of him, we have economic confusion." The commercial continues when a younger man argues, "Because of him we have opportunity." Patrons continue to argue until an older woman says, "Because of him we have things like Pizza Hut!" Customers then raise their slices and give their former leader a standing ovation. Some reports indicate Gorbachev's fee for the ad was close to $1 million.
Correct!
In the Pizza hut ad Gorbachev arrives by limousine at a Russian Pizza Hut. An older man sees him and grumbles, "Because of him, we have economic confusion." The commercial continues when a younger man argues, "Because of him we have opportunity." Patrons continue to argue until an older woman says, "Because of him we have things like Pizza Hut!" Customers then raise their slices and give their former leader a standing ovation. Some reports indicate Gorbachev's fee for the ad was close to $1 million.

4. Which advertising agency is behind the Coca Cola's Thanda Matlab... television ads featuring Aamir Khan in different disguises?
a) Ogilvy & Mather
b) Leo Burnett
c) McCann Erickson

Wrong! Try again..
Wrong! The correct answer is McCann Erickson.
Aamir Khan has signed a Rs 6 crore deal with Coca-Cola for the Thanda Matlab Coca-Cola campaign. Thanda means cold, and is a generic term for soft drinks in India. Keen to adapt the right mannerisms of a typical Nepali guide, Aamir is said to have rehearsed for two days before the sequence was shot in Kullu Manali. This campaign has also won the ABBY 2002 awards.
Correct!
Aamir Khan has signed a Rs 6 crore deal with Coca-Cola for the Thanda Matlab Coca-Cola campaign. Thanda means cold, and is a generic term for soft drinks in India. Keen to adapt the right mannerisms of a typical Nepali guide, Aamir is said to have rehearsed for two days before the sequence was shot in Kullu Manali. This campaign has also won the ABBY 2002 awards.

5. Who has been named the most popular athlete on the Internet by Lycos ?
a) Anna Kournikova
b) Michael Jordan
c) Tiger Woods

Wrong! Try again..
Wrong! The correct answer is Anna Kournikova .
Anna Kournikova is presently endorsing Adidas, Yonex, Berlei, Omega and Lycos. Anna was chosen above Michael Jordan who was pushed to the second spot. Anna has certainly come a long way from the days when her parents could hardly afford to buy her a tennis racket. As a cover girl, Anna was named one of People magazine's 50 Most Beautiful People in the World in 1998, and graced the cover of Sports Illustrated's June 2000 edition.
Correct!
Anna Kournikova is presently endorsing Adidas, Yonex, Berlei, Omega and Lycos. Anna was chosen above Michael Jordan who was pushed to the second spot. Anna has certainly come a long way from the days when her parents could hardly afford to buy her a tennis racket. As a cover girl, Anna was named one of People magazine's 50 Most Beautiful People in the World in 1998, and graced the cover of Sports Illustrated's June 2000 edition.

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Compiled by: G Sreekanth