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Rediff.com  » Business » Maruti Udyog is now Maruti Suzuki India Ltd

Maruti Udyog is now Maruti Suzuki India Ltd

September 18, 2007 12:17 IST
The name of the country's most popular car brand, Maruti Udyog Ltd, has been changed to 'Maruti Suzuki India Ltd' with effect from September 17.

The registrar of companies on September 17, approved the name change, Maruti Udyog said in a filing to the Bombay Stock Exchange.

The board of directors had approved 'Maruti Suzuki India Ltd' as its new name in July, while the shareholders gave their consent at the Annual General Meeting on September 6.

'Maruti' continues to have the predominant position in the new name as it is one of the strongest corporate brand names in the country, in terms of awareness, recall, trust and customer care. While 'Suzuki' adds an international dimension, the company said.

The international dimension would help Maruti expand its role in the global markets, when the company would launch a model for export to Europe in the next couple of years, it added.

Maruti is also developing capabilities to assume the role of being Suzuki's Research and Development hub for Asia outside Japan.

'India' in the corporate name, conveys the location of the company and its facilities and also recognises the growing importance of the country across the world, the company said.

Shares of Maruti were trading at Rs 876.55, up 0.24 per cent on BSE in morning trade.

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