Glaxo SmithKline on Tuesday re-launched its flagship brand Horlicks. Horlicks will now be positioned as a pleasurable nourishment drink aimed at children between the age group of 8 -14.
Addressing a press conference, Sucheta Govil, general manager, marketing-nutritional healthcare, GSK, said, "The relaunch aims to focus on children as Horlicks was previously considered as a nourishment drink for old people.
Horlicks contribution to the total turnover would be around Rs 800 crore (Rs 8 billion) which amounts to a major chunk of the company's turnover."
Anindya Dasgupta, marketing manager, Horlicks, said, "Horlicks sales has been strong in the south and eastern markets which contributes about 46 per cent and 47 per cent of the total sales."
Sucheta Govil said, "Nowdays children have tremendous influence on the things purchased for the family and therefore we want children to prefer Horlicks as a pleasurable nourishment drink. Horlicks will now be available in three different flavours."
