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Rediff.com  » Business » Godrej plans Rs 900 cr retail expansion

Godrej plans Rs 900 cr retail expansion

Source: PTI
January 09, 2006 20:19 IST
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FMCG major Godrej Industries Ltd will invest Rs 500-700 crore (Rs 5 to 7 billion) over five years to expand Aadhar, a chain of supermarkets in rural India, which hawks goods ranging from fertilisers, pesticides, animal feed and FMCG products.

The company plans to open 1,000 such outlets across the country over seven years. It will spend another Rs 200 crore (Rs 2 billion) to open 75-100 urban retail outlets, 'Nature's Basket,' in all the major urban areas.

"We have big plans for rural retail project Aadhar and will put in approximately Rs 500-700 crore over five years to expand," Adi B Godrej, Godrej group chairman told PTI.

Currently, we have 18 Aadhar outlets in rural areas with another one opening near Pune on Monday, he said.  Aadhar is the rural retail outlet being run under Godrej Agrovet Ltd, a subsidiary of Godrej Industries Ltd.

It is a supermarket, retailing agriculture inputs such as fertilizer, pesticide, animal feed along with FMCG products and appliances.

The company will also expand its 'Nature's Basket' from current three outlets in Mumbai to 100 outlets over a period of five years.

"We would invest about Rs 200 crore to scale up the number of 'Nature's Basket' to 100 in all the urban centres of the country," he said.

The company had started its urban retail outlets a few months back to retail fresh fruits and vegetables and presently there are three outlets only in Mumbai.

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