Reliance ADA Group announced the launch of its online casual gaming portal Zapak.com on Saturday. Rajesh Sawhney, president of Reliance Entertainment said, "With the world's largest youth population, India as a market offers tremendous potential.
The gaming market in expected to grow to $200 million by 2010. Therefore, gaming is an important part of our entertainment strategy and we are investing $100 million in this venture over next 3 years."
Zapak Digital Entertainment Ltd, the gaming entertainment Company which is a part of the Reliance ADA Group also announced its association with Bollywood star Salman Khan. A few games are designed on the star. He will also be a part of conceptualizing games for Zapak.
'Love and perish' and 'Puppy razi' are two games designed on the life of Salman Khan, others are in the pipeline.
Talking about Zapak and its plans, COO of Zapak Digital Entertainment Rohit Sharma said, "The first phase of our launch would focus on establishing India's largest online casual gaming portal, Zapak.com. The portal would offer the largest catalog of titles across all the genres. We would also offer unique 'score capture' facility which further augments the competitive gaming spirit and allows lots of contests."
"In the second phase it would introduce massively multi-player online games (MMOG's). The portal currently has over 150 casual games.
"We have set-up operations of the portal on 100 servers and can today support up to 6 million users. We intend to increase this number to 1000 servers in the next 3 years," said, Chief Technology Officer Sudipto Majumdar.
