Walt Disney Television International Asia Pacific on Friday signed a multi-year deal with the STAR group to distribute Disney Channel and Toon Disney Channel in India.
Announcing this, executive vice-president of WDTVI-AP Doug Miller said in a release the deal would introduce the region's first ever Toon Disney Channel in the country.
CEO of Star Michelle Guthrie said in the release that adding the cartoon channels to the STAR bouquet of channels would provide more variety to kids and family viewing.
India, he said, was one of the world's largest young audience with 30 million cable and satellite TV viewers under 14 years of age.
With the collaboration, the channels were looking at capturing this young audience, he added.
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