Crest Communication Ltd will now be known as Crest Animation Studios Ltd. The decision to adopt a new identity reflects the change in focus of the company.
The company has seen a strategic shift from all non-animation related business - post-production, studio, live action film production, dubbing, to concentrate solely on the computer animation business.
"Having shifted focus from being a diversified media services player to a focused computer animation company, the last four years have been devoted solely towards building what's today one of Asia's leading computer animation studio. Crest stands for the highest creative standards in the international markets and we are retaining that as our core identity," A. K Madhavan, CEO of Crest said.
Crest started its operations in 1990 as an advertising commercial production house and then added on a post-production studio.
Crest is currently pegged at the leading edge of television computer generated images animation globally. Having made its presence in the television CGI space, the company is currently vying for the home video and theatricals market.
