Mumbai-based Cinemax Cinemas will be inaugurating what will be the city's biggest multiplex on Friday.
The six-screen theatre is located at a mall in suburban Mumbai (Infiniti Mall, Versova) and will see some firsts as far as multiplexes are concerned.
For a start, it will have a special lounge called the Red Lounge along with 'Gold' and 'Silver' screens, where apart from the reclining seats, they also have other privileges like a special menu to chose from and restrooms of their own.
"Our focus has been to constantly innovate and provide an enjoyable movie experience. We look at it as lifestyle enhancement," said Hiral Kanakia, director, Cinemax Cinemas.
It would also have other facilities like massage chairs and enhanced lighting among other features.
The 1,671-seater multiplex has been readied at an investment of Rs 15 crore (rs 150 million), and Kanakia feels that it will do well enough to recover the investment in 3 to 5 years, the industry average.
Although the focus is on luxury, the tickets would not be priced too high with the difference between the special seats and the regular ones being around 40 per cent.
Cinemax currently operates four multiplexes in Mumbai with two more coming up soon. Apart from this, they also have a presence in Nasik and are moving to Lucknow and Nagpur.
"We are in the process of finalising something in Indore and are definitely looking at a more national presence over the next few years," said Kanakia about their expansion plans.
