Country Club (India) Ltd, on the occasion of its fifteenth anniversary, launched the Country Club Parivar Card in association with ICICI Bank.
First such card to be introduced by any club in Mumbai, Country Club presented the first Parivaar Card to Malaika Arora Khan. The card allows its members to enjoy the New Year's Eve 'Chaiya Chaiya 2005' along with their parents and the parents-in-law.
Speaking on the occasion Y Rajeev Reddy said, the Country Club Parivaar
Card is a very prestigious card for us and symbolises our commitment to reinforce family values. It is on popular demand by the members that we have for the first time decided to include extended members into the family.
"In a clustered city like Mumbai our effort is to include the parents and parents-in-law into the Club family so that they enjoy the fun-filled evenings together in this festival season."
All ICICI Bank cardholders are entitled to enhanced credit facility and discounts on The Country Club Parivaar Card.
Country Club (I) Ltd has emerged as one of the strongest brands in the leisure and entertainment industry. With its motto of "accessibility, affordability and value for money" it has created a distinct identity.
Apart from the strategic initiatives, Country Club has recently launched its magazine Update.
