Could Renault and Nissan have a competitor in their effort to form an alliance with General Motors? Top executives at Toyota Motor are mulling their own overture to GM to head off rival Nissan from forging an alliance that could help the Japanese-French car company, according to people with knowledge of the Japanese auto maker's plans.
General Motors' Chairman and CEO G. Richard Wagoner Jr. met with Carlos Ghosn, chief executive of Nissan and Renault, in Detroit on Friday, July 14, to discuss how the three auto companies might pursue an alliance.
Both companies issued a joint statement saying they will take about 90 days to explore potential benefits of an alliance.
If Wagoner decides to move ahead, GM and Renault-Nissan could join together in an alliance that would give Ghosn's company a 20 per cent stake in GM. The allied companies could then share engines, platforms, and other parts. If Wagoner doesn't want to sell Renault an equity stake, the three auto giants could just form some joint ventures and still combine their engineering capabilities.
Backlash fears
Sources close to Toyota say the company is considering its options and looking at different opportunities that they could propose to GM. "Toyota has no interest in seeing an alliance like this [linking Renault, Nissan and GM] take place," said an executive who asked not to be identified.
One Toyota source says the company has "war-gamed" a way to assist GM. Despite Toyota's juggernaut-like growth, which has resulted in the company increasing its U.S. market share from 9.3% in 2000 to 14.6% today and earning in excess of $10 billion a year the past three years, the company fears the kind of social and political backlash that could come if General Motors falls apart.
Whether Toyota actually makes a bid remains to be seen. Several GM executives have said the company has heard nothing from the Japanese auto maker. And Toyota spokesman Steven Curtis said any talk of an offer from the company is "pure speculation."
Washington testimony
One source familiar with Toyota's strategy said that an equity tie-up like the one GM investor Kirk Kerkorian has proposed between GM and Renault-Nissan would be unlikely. "It's not in their culture," he said.
General Motors and Toyota have long worked together, albeit in a limited way. The two jointly operate an assembly plant in Freemont, Calif., where the Toyota Corolla, Matrix, and


