The Boeing Company has named Lizum Mishra as corporate communications director of Boeing India with headquarters in New Delhi.
Mishra joins Boeing from Sapient Corp, where she managed the company's marketing and communication programmes and was responsible for increasing its brand recognition in India.
"Mishra will strengthen our enterprise-wide communication efforts and support Boeing's collective efforts to build a long term and profitable business strategy in India," said Ian Thomas, president of Boeing India in a statement.
"India is an important and dynamic market for Boeing, and our communications team plays a critical role in helping us to better understand the Indian marketplace and build relationships with the media and other stakeholders important for our future growth," he said.
Mishra, Boeing has said, will lead the coordination of the company's India corporate communications strategy, and will help coordinate Boeing's varied communications initiatives in India. She will work closely with colleagues in Boeing Commercial Airplanes and Boeing Integrated Defense Systems.
Prior to her position with Sapient Corporation, Mishra was a journalist with CNN in India and the US. She also worked at leading Indian television company Miditech Television, where she produced content and was part of the business development team.
Boeing, which is seeking to make rapid forays into the Indian civilian and defence market has customers in more than 90 countries in the world and showed revenues close to $62 billion in 2006.
