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Rediff.com  » Business » Coming soon: Poor man's 'BlackBerry'

Coming soon: Poor man's 'BlackBerry'

By Rajesh S Kurup in Mumbai
June 06, 2008 01:49 IST
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Users of entry-level handsets will soon be able to avail of push-mail services, with the Rajesh Jain-promoted Netcore Solutions close to launching the service in India.

Push-mail service providers charge between Rs 800 and Rs 1,200 a month and usually require high-end data-enabled handsets that cost Rs 12,000 and more.

The launch, expected in a couple of weeks, comes as the government has been seeking legal intrusion (monitoring of data) of BlackBerry services and demanding that Research In Motion, Canadian owners of the service, moves its servers.

Netcore has installed its servers in Navi Mumbai, avoiding a potential BlackBerry-like situation.

The company has developed a suite that instantly forwards mails from the user's e-mails — both corporate and personal IDs — as short messages.

Like other push-mail services, a user need not connect to the Internet to read his mails. Unlike other services that are only available on high-end data-enabled handsets, these services can be accessed on every handset that supports SMS. At present, handsets that cost as little as Rs 600 support SMS.

"We are providing mobility to e-mails and also helping it move over from the present restrictions of high-end mobile phones," Netcore Solutions CEO Abhijit Saxena said.

According to Saxena, even though SMSs support only 160 characters, Netcore's service pushes 480 characters to the user that will be delivered as multiple SMSs. However, attachments can only be opened on high-end mobile phones.

The company had earlier launched free SMS alert systems providing information like News, Sensex, Cricket, Jokes and Bollywood content. The service has over 3.5 million subscribers.

Jain is the founder of IndiaWorld Communications, a small start-up, which become the largest collection of India-centric websites and was acquired in 1999 by Sify for around Rs 500 crore.

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Rajesh S Kurup in Mumbai
 

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