The American luxury jeweller Tiffany & Co has featured one.
Ray Ban has featured one.
So has GAP.
This advert that features a gay couple has gone viral.
It starts innocuously: a young lady seemingly getting ready to go somewhere.
There's another girl in the room. We assume it's her roommate or her friend because of the easy chemistry they share.
In a few moments you realise they aren't just friends; they are a couple.
And they are getting ready to meet her parents.
The parents never appear before the camera. We are never shown how the parents react.
We are left with a visual of a room with open windows, wind blowing through the white curtains.
The longform advertisement is for Anouk, a local ethnicwear brand -- the twosome use Anouk products -- that is anything but mainstream and has gone viral online.
You most certainly won't see this advertisement on television -- it is close to three-and-a-half minutes long.
And homosexuality is still illegal in India.
The advertisement is suggestive; should they be sued, Anouk could well say it wasn't about homosexuality.
But it is out there -- two young women, getting ready to meet the parents and a room with open windows and the wind blowing through the curtains.
That is not a bad start.
However this is not the first time we have had an advertisement that addresses the issue.
Fast Track had taken it up in an advertisement released a few years ago.
Cheeky and funny, a far cry from this one, the Fast Track ad shows two young women stepping out of the closet... literally! :-)
Watch it here
