GQ names Kim Kardashian West the Woman of the Year.
Because she is after all 'simply one of the most famous women in the world'.
The good folks at GQ hosted their annual Men of the Year Awards in London recently.
Everyone who was someone showed up.
Needless to say, Kim Kardashian was there too.
Dressed in a gunmetal skirt by Ralph & Russo and an Atsuko Kudo latex bodysuit, Kim was accompanied by husband Kanye West.
The reality TV star however, wasn't just one of the hundreds of celebrity guests of the evening.
She was, as everyone would soon know, was there for a reason.
You see, the gentlemen of GQ had named her the Woman of the Year.
GQ's editor Dylan Jones presented her the award and introduced her as 'the queen of social media and the queen of TV'.
"And since marrying Kanye West in May," he reportedly said, "she has become part of the world's most famous couple. She's Cocoa Cola famous... it's Kim Kardashian."
Except that in his rather flattering introduction, Jones had forgotten that she is now (at least on social media, where it matters) Kim Kardashian West!
Not someone to miss out on the opportunity, Kim pointed it out to Jones... and everyone present.
"It's Kim Kardashian West," she said before thanking GQ for the award and her husband "for making me feel like woman of the year every day."
It didn't take long for Twitter to go berserk over the choice of the person for the award.
Denise R tweeted: 3 billion women on this planet and Kim Kardashian is GQ's Woman of the Year. I expect 'talent' and 'achievements' were not prerequisites.
Steve N Allen wrote: So Kim Kardashian wins GQ Woman of The Year. Don't be a hater on the internet about that. Take a deep breath. And feel sorry for the year.
Another Twitter user, Zarah Sultana, pointed out: Tony Blair is GQ's Philanthropist of the Year & @KimKardashian is Woman of the Year. What's next? @netanyahu as Nobel Peace Prize winner?"
Who knows... a Nobel could well be on Kanye's mind too! What d'ya say?