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LFW designers to go international

April 10, 2006

Lakme Fashion Week has selected ten participating designers to showcase their creations at various events across the world.

Designer Sabyasachi has been selected to participate in the Olympus Fashion Week at New York in September 2006, while Manish Malhotra, Priyadarshini Rao and Surily Goel will participate in the Mercedes-Benz Fashion Week in Los Angeles in October this year. Anshu Arora Sen, Rocky S and Savio Jon have been selected for the Singapore Fashion Festival in March 2007. Finally, Nandita Mahtani, Sonam Dubal and Narendra Kumar Ahmed are to display their work at the Mercedes-Benz Australian Fashion Week.

Announcing the names, Fern Mallis, Executive Director and Vice President of the International Management Group (IMG) said that the "number of great collections" showcased during the Lakme Fashion Week in Mumbai made their task difficult as most designers presented collections that could go international. "Participation of the selected designers at international well-watched events will provide an unprecedented presence of Indian designers in the global market," he said.

A team of global fashion experts and representatives of the LFW advisory board selected the designers with inputs from a contingent of international buyers and the media.

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Image: Actress Preity Zinta in a Manish Malhotra outfit at the Mumbai fashion week.

Photograph: Jewella C Miranda


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