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India-Aus series live on Sony
September 30, 2004 17:49 IST
The Board of Control for Cricket in India announced on Thursday it will arrange for live telecast of the India-Australia series, beginning on October 6, through Sony TV channel.
"The Board has decided to produce the live telecast of the series itself and distribution will be done by Sony TV," newly-elected BCCI president Ranbir Singh Mahendra said in Kolkata.
Mahendra said, based on the recommendations of its Marketing Committee, the Board decided to produce the live telecast itself.
He also said the live feeds would be produced by Ten Sports, while "telecast, distribution and marketing" would be done by Sony Entertainment Network on a "revenue sharing basis".
The telecast of India-Pakistan Platinum Jubilee match on November 13 and two-Test series between India and South Africa in November-December would be done under the same arrangement, Mahendra added.
He said the live telecast would be subject to any order passed by the Supreme Court, where a matter is pending in this regard.