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Rediff.com  » Business » Meet the new kid in India's smartphone mart

Meet the new kid in India's smartphone mart

June 21, 2017 17:19 IST

Incubated for over three years, the OnePlus 5 comes with a Snapdragon 835 processor.


 
After gaining its foothold in the premium smartphone market in India, Chinese start-up OnePlus took the wraps off its sixth model, the OnePlus 5, late on Tuesday.

New kid on the block
Rs 32,000 is the expected price of the new model with 6GB RAM and 64 GB internal memory
 
Rs 37,000 is the expected price of the new model with 8GB RAM and 128 GB internal memory
 
1.1 mn units of OnePlus mobiles sold in India during 2016
 
108,000 units, backed by OnePlus 3 & 3T, sold in Jan-Mar period
 
New model competes with Apple iPhones and Samsung’s flagship Galaxy, Note and C series
 
700,000 'notify me' subscriptions on exclusive partner  Amazon India since June 7
 
 

Co-founder Carl Pei left no stone unturned in putting speculations about the much-awaited flagship to rest during a recorded webcast from the US, which began at 9:30 PM IST.

From praises for its dual camera by US model Emily Ratajkowski to expert comments from Qualcomm’s executive chairman Paul E Jacobs, the hour-long presentation had no dearth of celebrities. And the slate grey device was delivered by Pei’s favourite dog, on screen.

While the official India launch is still two days away, Tuesday’s event was an attempt to satiate the curiosity of thousands of prospective buyers and smartphone enthusiasts across the world.

The phone would be available for $479 in the US, which would be Rs 31,980 at Tuesday’s exchange rates.

The OnePlus 5 is expected to have a starting price of Rs 32,000 (for the 6GB RAM/64GB ROM version).

The 8GB RAM/128GB ROM version is expected to be priced in the range of Rs 37,000.

OnePlus, which started its journey in December 2013, gained popularity in India with its very first device, the OnePlus One, which launched in mid-2014.

According to March quarter data from Counterpoint Research, the brand held the third spot, after Samsung and Apple, in India in the above Rs 30,000 segment.

Analysts such as Tarun Pathak from Counterpoint Research believe that while the momentum is with OnePlus, if the brand manages to tide over the months leading up to Diwali (in October), it could just turn out to be the flagship smartphone of the year.

Analysts, globally, are of the same view.

Incubated for over three years, the OnePlus 5 comes with a Snapdragon 835 processor. As expected, Pei spend most of time explaining OnePlus 5’s dual back cameras meant to bring the photography experience closer to a DSLR camera.

The 16- and 20-megapixel cameras at the back have been custom-made by Sony to capture more light and increase focus speed by 40 per cent, among other advantages, as the smartphone camera is “the most important feature”, he said.

Incidentally, OnePlus CEO and co-founder Pete Lau posted a shot believed to be taken with the OnePlus 5 two days ago on his Weibo (the Chinese equivalent of Twitter) handle to showcase its superior picture quality.

As Lau had claimed, the OnePlus 5 is the “thinnest flagship phone” from his stable.

OnePlus, which sells only through the online channel, has tied up with e-commerce giant Amazon for the Indian market and has already received over 700,000 notification alerts since June 7.

Arnab Dutta in New Delhi
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