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Rediff.com  » Business » Now, access your SBI account via twitter

Now, access your SBI account via twitter

April 05, 2014 08:15 IST

After launching accounts on Facebook and Youtube, the country's largest lender State Bank of India (SBI) took one more step on the social media front by launching a twitter handle.

Mid-sized private sector lender Kotak Mahindra Bank had last month launched twitter-linked current accounts.

The Twitter handle for SBI is "https://twitter.com/TheOfficialSBI"

"Targeting huge customer base as well as potential customers, there will be round-the-clock tweets on the banks' products and services, as also continuous education of the customers," the bank said in a statement.

The bank expects this Twitter handle to connect better with the tech-savvy young generation. 

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