PepsiCo to invest Rs 33,000 cr in India by 2020

Announcing one of its single largest investments in a country, global beverages and snacks major PepsiCo on Monday said it will invest Rs 33,000 crore (Rs 330 billion) in India by 2020 to more than......

PepsiCo engages 12,000 farmers in contract farming

Riding on high sales of its snacks brands like Lays and Uncle Chipps, PepsiCo has engaged 12,000 farmers across the country for contract farming of potato. "There are 12,000 farmers doing contract......

Pepsi snacks to go on a health diet

Food and beverages major PepsiCo India is transforming its entire snacks portfolio into a healthier category by cutting down fat contents and increasing the nutrients. "We are in the process of......

Bingo! ITC has got it right

Clever strategising on ITC's part has put Bingo in the number one slot within six months of its launch. In March this year, when ITC launched its branded snack Bingo, Ravi Naware, divisional chief......

Thank an ad crisis for Parineeta's music

For Lucknow-born Shantanu Moitra, composing the score for Vidhu Vinod Chopra's Saif Ali Khan starrer Parineeta was a dream come true. The 37 year old had always "fantasised about Kolkata in the......