According to industry data, for two months, sale of the Zest (7,359 units) were higher than that of Amaze (6,792 units).
This could be make or break product for the company.
It has better styling, more appealing interiors, higher equipment, much more interior room, class leading ride quality and better drivability.
It has climate control, daytime running lights and projector headlights.
Car maker has started accepting bookings for Rs 21,000.
The car, the cheapest in its category, will compete against the Maruti Suzuki Dzire, the Honda Amaze, the Hyundai Xcent and the Tata Motors Indigo CS.
There are signs of Maruti taking Honda Mobilio seriously.
To be priced between Rs 6 - 7 lakh.
Figo Aspire will be the company's first ever sub-4 meter sedan.
The market for compact cars has become really cut-throat.
Banks cut interest rates, processing fees; offer discounts for online shoppers.
The sub-4 metre sedan will be available with both petrol and diesel engines.
it will share the platform will Polo.
Supreme Court slaps temporary ban on luxury diesel car sales in Delhi.
New campaigns rev up their marketing pitch, while new challengers such as Tata Motors with the Zest promise to put up a spirited fight
The Tata Nexon and Mahindra Marazzo ace the safety ratings, but what about other Made in India cars? How safe is the car you drive?
Prime Minister Narendra Modi and industrialist Mukesh Ambani feature amongst the most searched personalities online this year, according to search engine Yahoo.
Zest buyers are forced to wait up to six weeks for the automated manual transmission version, available only on this car in the compact sedan segment.
It is the global leader in car sales but in India, is a distant fifth.
A car buyer must study various offers available while buyinga car
Most companies operate through a rural development sales consultant.
Figo Aspire has got all the flavours that put it in a good position amid rivals
Audi India launched the second generation 2016 Audi R8 at the show.
The price differential between diesel and petrol has narrowed. But there are still enough reasons to opt for the diesel variant.
2015 will witness exciting new car launches that will prompt you to buy at one of them.
Many say Tata Motors has perhaps paid the price for being too ambitious.
Consumer durables and electronics companies are putting the final touches to their festive period plans.
Auto manufacturers are busy filling up their portfolio with cars catering to each and every possible segment
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