Tata Sky, the DTH venture of Tata group and Rupert Murdoch's Star group, on Monday went on air with the initial cost to users pegged at Rs 4,000 toward satellite dish and other hardware.
As the Rs 25,000-crore (Rs 250-billion) consumer durables industry has done away with price cuts this year, companies are providing consumers with a new hook -- value-added offers.
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