Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.
So you've grooved to the tunes of Airtel's latest ad featuring college students. Here's what went behind the scenes and how the commercial was made!
Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as Group CFO of Denstu India.
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The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog in the eighties.
'The list of things to be done or added or removed will keep growing and it will be a while before the emerging models settle down into lasting structures,' predicts Umesh Shrikhande, CEO, Taproot Dentsu.
Airtel's 4G service runs on 2,300 MHz long-term evolution (LTE) spectrum in all nine circles, which is difficult to access while indoors.
With a new campaign that talks about togetherness, Uber challenges Ola's homegrown narrative.
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
'Any Muslim who shows even the slightest hint of revolutionary thought is marked as 'infected'.' 'At that point, he is taken to the nearest Detention Centre where a procedure called Reconditioning awaits him.' 'Areas with a high Muslim population have been designated as Scheduled Religion Zones.' 'To be an active participant in this social cleansing ritual, there is only one prerequisite: You have to be an undying patriot whose friend and family is his country.'
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