Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......
Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......
Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as group CFO of Denstu India. C P Arora, former group chief......
Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......
'The list of things to be done or added or removed will keep growing and it will be a while before the emerging models settle down into lasting structures,' predicts Umesh Shrikhande, CEO, Taproot......
There are areas in metros such as Delhi, Mumbai and Bengaluru, where consumers are only able to access 3G speeds due to want of adequate cell sites or fewer 4G-enabled towers. Bharti Airtel,......
'Any Muslim who shows even the slightest hint of revolutionary thought is marked as 'infected'.''At that point, he is taken to the nearest Detention Centre where a procedure called Reconditioning......