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IPL viewership slump worries advertisers

Blame it on fatigue, format or form, television ratings for the fifth edition of the Indian Premier League cricket tournament has been the lowest ever among the editions of the tournament till......

New tool for in-stadia ads

In the run up to the cricket World Cup, TAM Media Research, the television viewership monitoring agency, has rolled out a new service for advertisers.Called Instadia Non Television Monitor, the new......

Advertisers bat for ODI cricket

After noting the recent poor television viewership of cricket tournaments, including the Twenty20 format matches, sports broadcasters, media agencies and advertisers say One Day Internationals give......

Brand Dhoni remains unbeatable despite slow fadeout

Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to......

What Trai order will mean for TV watching

The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.Urvi Malvania reports. 2019 may not start on a great......

Shah Rukh Joins Bollywood's BALD and BEAUTIFUL

Hair is elemental in a Bollywood movie star's beauty. From songs dedicated to reshmi zulfein to entry scenes full of dreamily flying silky tresses, the fixation is loud and clear. In such a limited......

Deepika Padukone: Bollywood's hottest desi girl!

Nobody does ethnic chic as well as D-Pad!Being a Kannadiga born in Denmark, raised in Bangalore and pursuing a career in Hindi films in Mumbai, Deepika Padukone is as eclectic as it gets. It's a......

WC Qualifiers: Aus seal spot; Uruguay close in

IMAGES from the FIFA World Cup qualifiers played on Tuesday Australia book WC berth with win over Saudi as Oman deny Palestine IMAGE: Australia's Mitchell Duke celebrates scoring their second goal......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

Women's World Cup Final Rewrites History

IMAGE: Spain celebrate winning the World Cup final. Photograph: Asanka Brendon Ratnayake/Reuters Spain defeated England 1-0 in the final of the Women's World Cup on Sunday, capping off a......

Check out India's schedule on Day 6 of Asian Games

Following is the schedule of Indian contingent on Day 6 of the Asian Games: CRICKET starts at 6.30am IST Women’s semi-final India vs Bangladesh ROWING Starts at 6.30am IST Kiran & Anshika......

Nikhat begins Asian Games campaign with dominant win; Preeti cruises to QFs

Photograph: Kind Courtesy Boxing Federation of India In a rematch of World Championship final, top Indian boxer Nikhat Zareen outclassed Vietnam's Thi Tam Nguyen 5-0 to move to the women's 50kg......