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Advertisers to make do without TV ratings for 2 months

 For nine weeks starting October 7, there would be no TV viewership ratings and broadcasters, as well as advertisers, would have to function without such data. The decision was taken late yesterday,......

'Nielsen said would check for tampering, was inert'

 The NDTV-Nielsen showdown has reached the finality early this year when in January, NDTV's executive vice-chairperson Narayan Rao wrote to Nielsen's chief executive officer David Calhoun about data......

Media buyers bat for IPL for better returns

 Media planners and executives of TV rating agencies say general entertainment channels have started feeling the heat, as the Indian Premier League is receiving not only an avalanche of......

Cricket loses to politics on results day

 For a country that considers cricket as a religion, it comes as a surprise that its viewers would prefer politics to the game. On May 16, a decisive day in the history of Indian politics, the......

Changing trends of TV viewership

 TAM Media Research has dominated the Indian television viewership monitoring market for the last 10 years. The government is now inclined to bring more players into the fray and to play an active......

Balika Vadhu is no longer TV's No 1 show

 When cricket makes its way to television, soaps automatically seem to get sidelined. The Indian Premiere League, telecast on Set Max, has dominated the channels through the weeks, edging out the......

Seeking parochialism

 Not so long ago, there was random moaning about increasing parochialism in Indian cricket. Players were being booed in the home stadiums of their perceived rivals; it was no longer about wanting......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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