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For India's youth, Modi is the only leader

'The young are now a different electoral demographic.''There will be 140 million of them voting next year.''Their devotion is largely now to Modi-ism,' says Shekhar Gupta. A striking finding from......

What lies ahead for Brand Horlicks?

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition After 84 years in the country, a brand that is still......

How a 'realty mogul' lost its throne

A decline in the real estate sector, rising debt and the company’s alleged involvement in 2G scam caused damage to the business and its image. The government’s seeking to take over......

What makes Rajinikanth the most valued brand of his time

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E Narasimhan. Rajinikanth's reputation is the stuff of......

40 years ago and now: How Ranbaxy moved out of family control

If Ranbaxy had to survive, it would have to grow abroad, induct professionals and invest in research, notes Bhupesh Bhandari Ranbaxy tasted success for the first time in the 1960s with its......

IT companies score on brand management

Indian IT firms are now making their mark as Superbrands. Of the 74 Indian Business Superbrands selected by Superbrands - an independent arbiter on brand management - seven are IT companies. Among......

Rediff News

Superbrands India

News for Superbrands India

For India's youth, Modi is the only leader

What lies ahead for Brand Horlicks?

How a 'realty mogul' lost its throne

What makes Rajinikanth the most valued brand of his time

40 years ago and now: How Ranbaxy moved out of family control

IT companies score on brand management

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