Ravi Shankar mulls taking his products, available at 600 outlets, to 2,500 stores by 2017; others have plans, too.
This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.
Yoga, wellness, meditation, Ayurveda, software and ... toothpaste - Sri Sri Ravi Shankar has successfully merged business with spirituality
Elaborating on this, Dr. Manikantan and Dr. Nisha Manikantan, senior ayurvedic doctors at Sri Sri Ayurveda centre said, "Swine flu invades the body because of a breakdown in immunity. And Ayurveda offers simple & effective remedies to boost immunity & build resistance.
'Merely keeping low price may help in the lower segment initially but people have become much more aware and careful about their health and it will eventually determine value for money.'
Be it consumer products, lifestyle or entertainment, spiritual gurus are stepping into business and are finding success
Set to return to the international circuit at Denmark Open, India ace shuttler P V Sindhu, on Friday, said winning the silver medal at Rio Olympics has given her a lot of confidence and she would look to play without any pressure in the upcoming events.
The strategies that the gurus adopted to build their successful business empires over the past two decades could hardly be adopted by businesses that openly claim to be businesses, points out Somasekhar Sundaresan.
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