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Sri Sri Ayurveda

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'Attempt to change status quo at LAC is unacceptable'

As the pandemic unfolded, the India-China relationship has come under severe stress.To restore normalcy, agreements between the two countries must be respected scrupulously in their entirety.Where......

World's first yoga university outside India launched in US

As part of the 6th International Yoga Day commemorations, the world's first yoga university outside India has been launched in Los Angeles, offering programmes that combine scientific principles......

Should yoga therapy go the Western way?

The West uses asanas as a therapy for physical wellness, but Indians look at yoga as one of the nine Darsanas or schools of philosophy.Why must Indians adjust their time-tested system because of......

At 97, yoga guru is India's oldest Padma Shri

V Nanammal -- The Grand Old Lady of Yoga -- is the oldest recipient of the Padma Shri this year.Rediff.com's Archana Masih met the nearly 100-year-old yoga guru who does not wear glasses, has never......

On June 21, Modi will do yoga in Chandigarh

Around 5,000 police personnel will keep a hawk-eye vigil on the International Yoga Day event on June 21 in Chandigarh, to be attended by Prime Minister Narendra Modi. Tight security arrangements......

Dabur doesn't see threat from Patanjali's 'faith-based' items

'Merely keeping low price may help in the lower segment initially but people have become much more aware and careful about their health and it will eventually determine value for money.' Dabur......

Baba Ramdev, Sri Sri and India's skewed corporate laws

The strategies that the gurus adopted to build their successful business empires over the past two decades could hardly be adopted by businesses that openly claim to be businesses, points out......

Why Sri Sri is laughing all the way to the bank

Yoga, wellness, meditation, Ayurveda, software and toothpaste -- Sri Sri Ravi Shankar has successfully merged business with spirituality, reports Nikita Puri. IMAGE: Art of Living now offers......

How 'gurunomics' is fueling India's consumer boom

Be it consumer products, lifestyle or entertainment, spiritual gurus are stepping into business and are finding success Amritha K is a homemaker based in the central suburb of Ghatkopar in Mumbai.......

Babas follow Ramdev's footsteps to mint a fortune from FMCG

Ravi Shankar mulls taking his products, available at 600 outlets, to 2,500 stores by 2017; others have plans, too. Image: Sri Sri Ayurveda is now mulling tie-ups with retailers to expand reach......

Composing for a super hero!

Devi Sri Prasad is famous for his foot-tapping, peppy tunes. The young composer is also known for his dancing skills especially at audio releases. Devi, as he is commonly known, is right now a......

Sri Sri signs on Sindhu to endorse health drink

This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.Viveat Susan Pinto reports. The primary factor......

Series of felicitation programs has not distracted Sindhu

‘Everybody's eyes are going to be on me’ ‘It's just that I shouldn't take much of pressure and play my game’ IMAGE: Rio Olympics silver medallist PV Sindhu with coach......
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