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Seth Godin

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Why things in US might be worse than Europe

 Just because there are problems in Europe doesn't mean things are fine in the US."So things are getting worse in Europe," she said."Let me tell you a small story I read on a blog recently," I......

The secret behind successful marketing

 Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Here comes content marketing

 Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan. If you say you haven't yet heard about "content......

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