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Seth Godin

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'Maa tujhe salaam'

My mom is a rockstarOften think had I been a girl I would have been better human being. The only reason that makes me contemplate this preposterous idea is that I simply adore my mother so much......

Here comes content marketing

Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan. If you say you haven't yet heard about "content......

Why things in US might be worse than Europe

Just because there are problems in Europe doesn't mean things are fine in the US."So things are getting worse in Europe," she said."Let me tell you a small story I read on a blog recently," I......

The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Little luxuries console consumers

When lipstick and other cosmetics were exempted from rationing during the Second World War, it was hoped they would provide the public with an affordable boost to morale. Consumers have......

How to market your new idea

Is the United States ready for a high-end urban hotel that rents rooms by the hour? Grace Hahn, a 24-year-old School of Visual Arts student, is convinced the customers are out there. Besides......

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World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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