Just because there are problems in Europe doesn't mean things are fine in the US.
Stories that are able to multiply effect through word of mouth have a better chance to overcome clutter and cynicism.
The issue is if you don't know why customers are buying what you have to offer or worse if you don't even know exactly who your customers are.
Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan.
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