Seagram India, a Pernod Ricard group company and the world's second largest wine and spirits conglomerate, is looking at positioning itself as an Indian brand
With the government imposing a ban on direct, indirect and surrogate advertising of tobacco and alcohol products in India, such brands have found innovative ways to build visibility.
The legal battle over the alleged infringement of trademark of whisky brands witnessed an unusual sight in the Supreme Court as liquor bottles were placed before the country's highest court.
Advertising industry watchdog ASCI upheld complaints against 82 campaigns in June for misleading ads, including those of Flipkart, Uber, Snapdeal, Vodafone.
The show felicitated indie musicians like Dualist Inquiry and Nischay Parekh.
10 top fashion designers, 6 cities. A look at the 9th edition of the Seagram's Blenders Pride Fashion Tour.
Grover Vineyards plans to sparkle, literally and otherwise. In three years, come the festive season of 2010, it will launch its sparkling wine. Plus, it has taken a series of steps which will enable it to retain its presence at the quality end of the booming Indian wine market. This market is set to drastically change with the sharp cut in import duty on foreign wines and the launch of wines by brewers and distillers like UB, Seagram and Diageo.
'I always wanted to play Test cricket. I just didn't want to be a cricketer who played One-Dayers and T20s and just goes away.' Jasprit Bumrah on why playing Test cricket is so important for him.
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