The Canadian smartphone maker is banking on its platform-agnostic security and software products to make incursions in the market.
Not only is this hidden from the user, it's often unrelated to the app's purpose.
Apple Inc's embrace of wireless charging for its new Watch may be a defining moment for a technology that's languished for years amid competing standards and consumer confusion.
Users seem to like the idea too: in a recent survey by technology consultancy IHS, 83 per cent were interested in wireless charging; in China, the figure was 91 per cent.