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Diwan Arun Nanda, Last Of India's Advertising Greats

Diwan Arun Nanda, founder of Rediffusion and one of India's last great admen, changed the industry with memorable campaigns, political ads, and a rare mix of sharp strategy and creativity. IMAGE:......

What Our Netas Can Borrow From Trump

Our politicians need to take a leaf out of Mr Trump's personalised merchandise sale: It keeps his image in the public eye, continuing to engage him differently and innovatively with his supporters,......

Indians Dominate TIME 100 AI Titans List

The TIME 100 AI list is an interesting assortment of titans.Indians make up about 20 per cent of the coveted list, which is pretty commendable, notes Sandeep Goyal. Illustration: Dominic......

Rediff's Wave Rider Retires!

After steering the Rediff mothership for close to 29 years, Ajit Balakrishnan, founder, chairman and CEO, did what few businessmen in this country do -- R-E-T-I-R-E. On August 2, 2024, we were......

India In 2023: 'Looking Like A Wow'

'An important dimension that shone through was the enormous pride in India, a general belief that as Indians we are starting to count globally and we are at the forefront of the world.' IMAGE:......

How Brands Can Connect with Gen Alpha

Though the oldest Alphas are just turning 15 in 2025, they're already more digitally fluent than any generation before, points out Sandeep Goyal. Illustration: Dominic Xavier/Rediff Move over......

'Mahindra Electric Is Getting Free Publicity'

'IndiGo's position in this argument will depend on whether it has registered '6e' as a trademark.' IMAGE: Mahindra & Mahindra's BE 6. Photograph: Hitesh Harisinghani/Rediff.com The legal......

Sudler, Rediffusion in pact

Sudler & Hennessey, one of the leading global healthcare communications firm, part of the WPP group, has launched its operations in India through a 50: 50 joint venture with Rediffusion-DY&R.The......

Rediffusion wins Barista outdoor

Rediffusion has bagged the Barista outdoors advertising contract. The contract was earlier handled by Mumbai-based Aloknanda & Co.Barista's indoor campaigns, such as posters, menus and collaterals,......

Tata Group to be serviced by Rediffusion/Edelman unit

Rediffusion-Y&R and Edelman India on Monday announced a strategic alliance to share clients across the public relations and public affairs portfolio and raise the bar in providing integrated......

DDLJ Is Not Just About Love

'It is a beautiful balance between traditional old-world sanskaars, and new generations opening up to new worlds without renouncing respect,' observes Sandeep Goyal. IMAGE: Shah Rukh Khan as Raj......

Why Bobby Deol Succeeded Where Zeenat Aman Didn't

Most actors usually face obscurity after a fade-out from the limelight. IMAGE: Zeenat Aman in The Royals. Zeenat Amanullah Khan. Zeenat Aman. Yes, Zeenie baby -- the hottest heroine of the '70s......

Will Kangana Make A Good Politician?

Entertainers can be good politicians if they treat the citizens as the audience, and treat their job like a live show, and work hard to make sure the audience likes them, asserts Sandeep Goyal.......

Why Pepsi Roped In Ranveer Singh

Photograph: Kind courtesy RanveerSingh/Instagram Pepsi has signed up Ranveer Singh as its new brand ambassador as it switches to a new tagline -- 'Rise Up, Baby!' The change in tagline......

Pushpa Effect Makes Allu Arjun Brand Star

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon.And he has jacked his brand endorsement price to an unheard of Rs 7.5......

WPL Win May Boost Deepti Sharma's Brand Appeal

'Her outstanding performance in the World Cup has definitely added to her brand value significantly. The high WPL bids validate it more.' IMAGE: Deepti Sharma finished as the highest wicket-taker......

World Champions Set For Brand Windfall

'For the women who enabled this victory, the moment has turbocharged their brand value, and rightfully so.' IMAGE: World champions Harmanpreet Kaur, Smriti Mandhana, Deepti Sharma, Shafali Verma,......

National interest is our top priority: JioStar

IMAGE: JioStar, IPL's official broadcaster, said the company will work with the BCCI to bring back the league, which has been suspended for a week. Photograph: BCCI With the 2025 edition of the......

Brands Begin To Circle Around Vaibhav Suryavanshi

'Give him a couple of seasons, a cool head, and some long-term form, and he won't just be in campaigns -- he'll be the campaign.' IMAGE: Rajasthan Royals' 14-year-old opener Vaibhav Suryavanshi is......

JioStar to Earn 6,000 Cr from IPL

With 90% of the inventories sold out, JioStar expects to ring in more than a 58% increase over last year's IPL, when it clocked Rs 3,900 crore. IMAGE: Kolkata Knight Riders won the IPL 2024.......