Real Good Chicken, the flagship brand of Godrej Agrovet Ltd and a leading player in the fresh chicken category in the Indian market has received the HACCP and ISO 9001-2000 certification from Det Norke Veritas.
Weak demand from the poultry sector has resulted in a sharp decline in feed prices too, with both soybean and maize prices falling by nearly 25 per cent in the past two months. The poultry market consumes around half of soybean and maize production in India.
Reliance has around 100 Delight stores in the country.
The group's much-touted acquisitions in recent years follow a series of disappointments in joint ventures.
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