Raymond, the Singhania family-controlled textile and apparel manufacturer, had slapped a notice against the city-based footwear retailer for showing a man wearing suit with a tagline The Incomplete Man. In a letter written to ASCI, Raymond had pointed out that the company has been using the tagline for several decades and it is inseparable from its brand.
How Bajaj, Colgate, Raymonds, Zee lost out.. Strategic errors have hurt many companies, says adguru Sandeep Goyal.
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