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Food focus keeps PepsiCo going, but Coke struggles amid pandemic

The good news for PepsiCo is that the foods segment has normalised much faster to pre-pandemic levels than beverages. One of the things Covid-19 has brought into stark relief is the contrasting......

Ranbir Kapoor to ditch Pepsi for Coke

After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.Viveat Susan Pinto reports. IMAGE: Ranbir Kapoor in Sanju. Ranbir Kapoor will be the next brand......

Are ad agencies being re-invented?

Or is all of media being re-invented, asks Ajit Balakrishnan.Illustration: Dominic Xavier/Rediff.com In the period from 1971, when I graduated from IIM Calcutta, till today, I have lived and......

Pepsi makes a Splash with its new vitamin water

PepsiCo bets on value-added water by launching vitamin-fortified drinks in a segment that is growing rapidly in India. With the demand for carbonated soft drinks falling, PepsiCo is shifting focus......

The brands Bollywood won't promote

Actors and sportspersons are increasingly blacklisting products like colas and fairness creams.Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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