The German sportswear brand Puma's India arm, Puma Sports India (Puma), has found a way around despite a high proportion of imports.
Puma, the German sports brand, is foraying into swimwear segment in India. The company's Indian arm is eager to repeat the Chak De! India experience through its product placements. Puma is introducing 20-30 designs of swimwear for men and women, comprising performance and leisure wear. Puma feels that the category has immense potential in the leisure space. The beachwear concept is picking up. It operates in 20 exclusive brand outlets & is looking at closing this year by 35.