Global beverages and snacks major PepsiCo on Monday roped in former Nokia head for emerging markets, including India, D Shivakumar as its Chairman and CEO, India Region.
Unlike Pepsi's Kendell Jenner ad, Tata Tea's Jaago Re campaigns were careful not to insert its product in the ad's storyline and they targeted topics on which there was near unanimity of outrage.
The Paris-based firm, which employs over 120,000 people in 40 countries, is a major provider of consulting, technology and outsourcing services with revenue of more than Euro10 billion (about $13 billion) last year.
For Facebook CEO Mark Zuckerberg, who visited the country for the first time in October, India might be one of his "priority markets".
Its internet penetration still matches up poorly to other countries
The company brings its global campaign to India, looks for trust and a way to grow its business in the country
The Women's Tennis Association, which has turned to Asia to grow its sport, is unclear how the International Tennis Premier League is going to pan out. 'We are still learning about it, just as the world and the media is,' said Melissa Pines, Vice-President, Asia-Pacific, on the sidelines of its new announcement to bring the season-ending BNP Paribas WTA Championships to South East Asia for the first time this year.
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