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Perfetti wants bigger bite of India

 Confectionery major Perfetti Van Melle is planning to make India one of its largest operations outside Italy, at par with China and the Netherlands. The company has five plants in Italy and over 50......

Perfetti forays into snacks market

 Confectionery maker Perfetti Van Melle, which sells candies like 'Alpenliebe' and 'Center Fresh', on Thursday said it is entering into the snacks market in India, which is currently dominated by......

The secret behind Perfetti's success in India

 Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per......

Perfetti wins suit against Candico

 Italian candy maker Perfetti Van Melle SPA has won a nine-year old trademark battle before the Intellectual Property Appellate Board, which has dismissed Nagpur-based confectioner Candico's demand......

Meet one of India's topmost admen

 Over masala tea and sandwich, the 40-year old McCann India chairman Prasoon Joshi says advertising is now less about a make-believe wonder world. The ad, which went on to win the Silver Lion at......

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