While there was a 6 to 7 per cent increase in volume compared to last year in the first few days of the month which coincided with festivals, a large part of the demand is yet to hit the market.
Retailers are set to end a prolonged period of sluggish sales as the end-of-season sales (EOSS) coincide with the upcoming long weekend. Apparel and lifestyle retailers have faced challenges since the festival season last year. However, with EOSS, which began in June, sales have started to recover, showing noticeable improvement in July and August.
The spring/summer end-of-season sales have been advanced by a week with brands having high inventories due to weak demand in May because consumers avoided shopping in the hot month.
Pepe Jeans India plans to open 50 more stores pan-India in the next 12 months which would give it a stronger market presence.
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