News for 'omar-saad'

Tiger's troubles may be silver lining for sponsors

Nike Inc, Adidas AG and other companies may cut their spending on sports sponsorships after the unrelenting media coverage of pro golfer Tiger Woods' marital infidelity, a Credit Suisse analyst said on Wednesday. Omar Saad said in a research note that Nike and other companies are being forced to rethink the effectiveness of the vast sums of money they spend on individual and team sponsorships.