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How Nestle got Japan to drink Coffee

 Japan today imports 500,000 tons of coffee annually.Barely 60 years earlier, it was a market that hardly sold a cup!Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle. IMAGE......

GST 2.0: Soaps, coffee, biscuits, oil to be cheaper from Monday

 Daily essentials and food products will be cheaper from Monday, as leading FMCG companies have slashed prices, extending GST cut benefits to consumers. Photograph: Pawan Kumar/Reuters The move is......

Nestle, ITC, HUL: The top three bidders for Horlicks

 Names such as Danone, Dabur, Mondelez and Abbott Healthcare have also figured on the list of suitors. The country's largest beverage maker, Coca-Cola India, is the latest name on the list of......

Not only Maggi, many other Nestl products faced queries

   The Swiss food major had exited the water category in India several years ago. Maggi noodles is not the only product for which Nestlé India has faced queries. Food Safety and......

Why Costa may not be the right brew for Coke India

 Coca-Cola's acquisition of British coffee chain Costa, its biggest acquisition of a brand in history, faces three challenges in India. It’s no rocket science to understand why Coca-Cola Co......

Nestl shifts spotlight to non-Maggi brands

 Nescafé is leading the company’s efforts to widen the public lens on its portfolio of brands The recently released short film by Nestlé on YouTube is clearly aimed at the......

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