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Taapsee, Madhavan and the remaking of an old favourite

Viveat Susan Pinto reports on how market leader Horlicks hopes to beat the clutter and stay relevant for an increasingly health conscious consumer. Horlicks brought actor Taapsee Pannu on board in......

How the 73-year old Havmor plans to change its Lotte

Havmor will now make its next journey, across India, under the banner of South Korea’s Lotte Group, the confectioner best known for manufacturing and marketing chocolate marshmallow pies......

How Cadbury keeps hitting the sweet spot

The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite a stiff fight in this arena. IMAGE: The premium segment, say experts, is around......

Maggi's trial by fire

The raging storm simply refuses to quell. Even after Nestlé has pulled back its stocks, Brand Maggi finds itself flailing in a maelstrom. Sales have collapsed and stock prices have......

How Mondelez plans to take on Nestle

The snacking giant ropes in a new brand endorser to create buzz as Nestle's wafer-chocolate brands, KitKat and Munch, grow Like Preity Zinta and Genelia D'souza before her, actor Alia Bhatt will......

Wie shoots career best round

Michelle Wie shot a career best seven-under-par 65 in the second round of the Women's World Championship on Friday as she moved into joint second place just two shots behind South Korea's Grace......

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Nestle And Kraft

News for Nestle And Kraft

Taapsee, Madhavan and the remaking of an old favourite

How the 73-year old Havmor plans to change its Lotte

How Cadbury keeps hitting the sweet spot

Maggi's trial by fire

How Mondelez plans to take on Nestle

Wie shoots career best round

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